Magazine tips

1. Familiar recognition from issue to issue (that’s the brand)

2. Emotionally irresistible (that’s the image’s appeal)

3. Arousing curiosity (that’s to pull the casual glancer in)

4. Intellectually stimulating, interesting (that’s to promise benefits)

5. Efficient, fast, easy to scan (that’s showing off the service)

6. Worth the investment of money and time (that’s the “What’s in it for me?”)